This is set to expand: “Soon, we will be launching an Indian national gin. Thank youYou have been added to our mailing list. with information of turnover and no of employees. This single malt was prepared in limited quantities and has received popular demand, so the company is looking to use its new distillery to facilitate more long-maturation whiskies in the future. By clicking “Sign up”, you confirm that you have read, understand and agree to our Privacy Policy. Amrut » Products » Whisky » Amrut Single Malt According to Indian Mythology, when Gods and Rakshasas - the demons - churned the oceans using the mountain Meru as churner, a golden pot sprang out containing the Elixir of Life.That was called the "Amrut" The great founders of our distillery aptly named it Amrut Distilleries. Amrut mature their single malt in New American Oak and ex-bourbon before bottling. Amrutis an Indian distiller, best known in export markets for its range of single malt whiskies, the first to be made in India. Whiskey: Amrut Indian Single Malt Distilled from barley grown at the North West of India. fan club – a group set up by Amrut mega-fan Dennis Steckel of Sweden. “What we have witnessed over the past two years is that people are aspiring to drink more quality than quantity. Amrut Distilleries clocked 272 crore last year, selling 5.2 million cases. JN Radhakrishna Rao Jagdale set up Amrut Distilleries in 1948 and 56 years on, his grandson launched Amrut Whisky, the first Indian single malt brand. “We’re very proud of that. It is classified as Non-govt company and is registered at Registrar of Companies, Bangalore. Tour of Distillery to gain an appreciation of the Amrut Whiskey Collection I was lucky to have a couple of hours to spare in a recent stop over in Bengaluru and so could not miss the opportunity to do a tour of the Distiller our tour guide Veena was very informative and passionate about the Amrut brand and the whiskey and other products being created by them. The ageing process in Indian whiskey is a little swifter in India than in Europe or U.S.A due to the increased temperature. Established by Shri J N Radhakrishna, the company started blending and bottling various alcoholic beverages. Amrut Distilleries Limited is among the proud pioneers of the alcohol industry in independent India and commenced operations in 1948. It also has to do with prestige and image; if I have a couple, of friends over, I should have at least a bottle of single malt. Amrut is an Indian distiller, best known in export markets for its range of single malt whiskies, the first to be made in India.In 2010, whisky writer Jim Murray named Amrut Fusion as the third best single malt in the world. Noted journalist, writer and TV personality Vir Sanghvi was going […] They then decided to provide liquor to the defence canteen of the armed forces, which … In Indian alone, the company sells around 5 million cases of spirits per annum, and on top of this main market, it also exports to 44 countries around the world, accounting for around 10% of its total business. Health and responsible drinking, another reason. It is particularly well known for its premium and single malt whiskies, which have achieved worldwide recognition and success. “At times, it has been difficult, but over time, people have tasted the product and realised that it is exceptionally good quality whisky.”, Amrut spread awareness of its products through participation in numerous trade fairs and tastings, and the word quickly spread. In fact, in 2010, one of the company’s, – Amrut Fusion – received a 97/100 rating from renowned, writer Jim Murray. It’s got more of an oak, vanilla, and the, that come through during maturation. “We’re very proud of that. The company “At times, it has been difficult, but over time, people have tasted the product and, Amrut spread awareness of its products through participation in numerous trade fairs and tastings, and the word quickly spread. Producer: Amrut Distilleries Pvt Ltd. Limited edition. Blended whisky is a blend of one or more whiskies, which may themselves be made from any combination of malted and unmalted grains. To run a successful liquor or spirits business, the aim is to sell the idea of a lifestyle as well as a drink, and this level of enthusiasm and community certainly implies that Amrut has succeeded in doing this. what he thought was motivating this shift that’s seeing premium products take such a rise in comparison to spirits at large: “I think the affordable incomes have increased. India and whisky don’t seem like a go-to combination; we asked Rakshit whether the company has ever run into this sort of assumption whilst taking its product to the global market: “To begin with, in certain countries that we’ve entered, there was a pre-conceived notion that our whisky would not be as good as a Scottish or Irish single malt. In 2018, the company’s 70th anniversary, it commissioned a new malt distillery, representing a total investment of around 700 million rupees from construction to details such as the purchase of casks for maturation. It was created by Amrut Distilleries… in this process, Murray named Amrut Fusion the third best single malt in the world. ..and with that, it was time to draw the tour to a Amrut, Hindi for ‘nectar’, ‘ambrosia’ or ‘honeydew’, is an apt name for this Southern Indian distillery, which for the past 70 years has distilled what have come to be globally acclaimed premium spirits. Amrut 10 Year Old Greedy Angels (2019 Release), Amrut 10 Year Old Greedy Angels Peated Rum Cask, Amrut 10 Year Old Greedy Angels Peated Sherry Cask, Amrut Greedy Angels 8 Year Old - Chairman's Reserve, Amrut 2009 (cask 2699 - bottled 2013) - Single Cask (Pedro Ximenez Sherry Butt Finish), Amrut 2009 (cask 3437 - bottled 2013) - Single Cask (Ex-Bourbon Cask Finish), Amrut 4 Year Old 2009 (cask 2697) - Single Cask, Amrut 2009 (cask 3436 - bottled 2013) - Single Cask (Ex-Bourbon Cask Finish). Size: 750mL Proof: 92 (46% ABV) Origin: India Distillery: Amrut Distilleries He’s such a huge Amruts fan: he’s an even bigger fan than we are!” Having partnered up with their fan club, Amruts now occasionally produces limited edition whisky just for its members, as well as sharing priority information with them about the availability and release of its different products. After trying 4000 different whiskies in this process, Murray named Amrut Fusion the third best single malt in the world. Synopsis United Spirits Limited, Radico Khaitan, Brown-Forman, William Grant & Sons and Amrut Distilleries have all said premium brands will drive the festive quarter where they see at-home consumption in small gatherings replacing holidaying and large parties during Dusshera and … The Amrut distillery was founded in 1948 as Amrut Laboratories. In 2018, the company’s 70th anniversary, it commissioned a new malt distillery, representing a total investment of around 700 million rupees from construction to details such as the purchase of casks for maturation. Now, the third generation of … Following the liberalization of alcohol licensing laws, distillery licenses were easier to obtain. “He started the club independently from us. , the spirits market in India has shifted in recent years, with a clear increase in, for premium products. Overall flavour will be a premium gin that will hit the market in Europe from June/July for. 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