The International Franchise Association recognized The Wendy’s Company as a Gold Winner of the Enduring Impact Award for the charitable work done for the Dave Thomas Foundation for Adoption, and the impact that the work has on children in foster care across the nation. To benefit the Dave Thomas Foundation for Adoption, Wendy’s hosted the 3Tour Challenge – An annual golf tournament that continued through 2013, raising more than 11.6 million in net proceeds in over two decades. The 2019 celebration was more special than ever as we celebrated 50 years of our beloved and iconic brand. Trans Fat went out of style in the North American restaurants when Wendy’s switched to a nonhydrogenated cooking oil – with zero grams of trans fat – for French fries and breaded chicken. The Wendy’s Family continued to grow around the world as the company opened its 500th international restaurant in Guatemala City, Guatemala. Among all the fresh beef, Wendy’s added the salad bar to its menu to diversify the options for those who wanted to go green with their meals. The Company switched up cooking procedures and made a move to use smaller birds, so customers can enjoy more of what they love with some seriously fresh, juicy chicken that has a new and improved taste. The Taco Salad returned just as it was in the 90’s, topped with the Wendy’s signature chili, hand-diced tomatoes and shredded cheddar that made it a hit in the first place. The company has put not only effort into logo change, but also love, as they always do. Clara Peller became an overnight sensation when she inspected a fluffy hamburger bun that lacked in the beef department and exclaimed, “Where’s the Beef?”. Created to honor those who value education, and in partnership with the Heisman Trophy Trust®, Wendy’s established the Wendy’s High School Heisman program to celebrate high-school senior athletes who went above and beyond in learning, performing, and leading on and off the field. Now Wendy's has weighed in on the story and denies that it was a plant. Wendy’s completed its initial public offering of Tim Hortons in March 2006, and later completed its spin-off of the Canadian restaurant chain as a separate public company in September 2006. In addition to the girl’s face, the earliest Wendy’s logo (1969) featured the name of the company in large red letters andthe slogan “Old Fashioned Hamburgers”. Can you see it? Wendy’s opened its Culinary Innovation Center at its corporate headquarters, located in Dublin, Ohio. Since its launch, the blog shares company views on food, quality, culture, sustainability and support for foster care adoption. Each year, ten Wendy’s employees are rewarded for their commitment to volunteerism with a $2,500 grant to go to a community organization where they dedicate their time. The fundraiser ran until June 2015 and raised more than $14.3 million for the Dave Thomas Foundation for Adoption’s signature program, Wendy’s Wonderful Kids. The tagline became so popular that the advertisement led to a 31% boost in Wendy’s annual revenue, and even sparked a merchandise line for fans. In 2013, Wendy’s combined pretzel, bacon, and cheeseburger, ultimately creating one of the most popular Wendy’s limited time offers! Later named the Brolick Innovation Center after former Wendy’s President & CEO Emil Brolick, the innovation center was built to provide a creative space for culinary ideas to come to life and for customers to participate in research-based taste test panels to support prospective menu items. At launch and for no extra charge, Mom and Dad could swap out French fries for mandarin oranges and grab some milk for their kiddos instead of a soda. In 2018, Wendy’s dropped the hottest mixtape of the year. Among the first restaurants to join the Challenge, Wendy’s committed to reducing energy consumption in U.S. company-operated restaurants by 20 percent per transaction by 2025. This was the first major logo change in 30 years. Wendy’s was the first to introduce the concept of a Super Value Menu and it took off with nine items available for 99¢ every day. The 4 for $4 later expanded to include a larger variety of value menu options. The top 200 General Managers in the Wendy’s family were recognized at the Dublin, Ohio headquarters. or redistributed. Wendy’s recognized the importance of inspiring creativity in young minds when the Company made the switch from licensed toy products in Wendy’s Kids’ Meals to more fun, interactive activities. In 1993, Dave Thomas received his high school equivalency certificate and shared with 2,500 graduating seniors that he felt his biggest mistake was not finishing high school. All rights reserved. Some say that the girl in the new logo appears much older. Wendy’s upped its game in the dessert department when the company expanded its iconic chocolate Frosty flavor to vanilla. In March of 2020, Wendy's launched breakfast nationally across the US. Toggle through Wendy’s® history to learn more about the FOOD that’s been crafted, employees and franchisees who’ve built Wendy’s FAMILY, and all the children in the foster care COMMUNITY we’ve supported. Wendy’s restaurants received a makeover as it kicked off a global transformation, referred to as Image Activation, to contemporize the brand and improve all touchpoints of the customer experience. In 2016, Wendy’s announced its participation in the U.S. Department of Energy’s Better Buildings Challenge. It also brings superior quality and flavor to the red wheel that tops the classic Wendy’s hamburgers, chicken sandwiches and salads. Originally designed to provide food nutrition and restaurant location information, the app has evolved over the years to accommodate convenient mobile ordering, payment and delivery to meet the demands of today’s on-the-go consumers. A building with the white-lettering sign that is not repainted in 2009. A single-poled Wendy's sign with paper covering and no slogan, circa 1980s/90s. Wendy’s raised the bar on greens once again when its salad lineup was refreshed in 2010 with Apple Pecan Chicken, BLT Cobb, Spicy Chicken Caesar, and Baja. Later that year, Wendy’s introduced Made to Crave Chicken: a permanent excuse to continue experimenting with the latest trends to bring new and exciting flavors to chicken sandwich lovers. In February 2017, Wendy’s made a $30 million investment to enhance the quality of the chicken it serves. In 2017, Carter Wilkerson broke the internet with one simple tweet – “Yo @Wendy’s how many retweets for a year of chicken nuggets?” While he didn’t reach the Wendy’s requested retweet amount of 18 million, Carter quickly bypassed the Twitter record of most retweeted tweet on the internet and was rewarded with his year’s supply of chicken nuggets. Wendy’s stock was listed on the New York Stock Exchange, using the trading symbol “WEN”. The beginning of a journey – on November 15, 1969, Dave Thomas opened his very first Wendy’s restaurant in Columbus, Ohio at 257 East Broad Street. In the new logo, Bahner notes that Wendy's pigtails peek out from the oval frame, bringing her forward and making her more dynamic. In no time, the quick-service chain became known for its square beef patties, made from fresh beef, and iconic Frosty® desserts. Wendy’s took another step towards international growth when it opened the 6,000th restaurant in Tijuana, Mexico. Mutual Fund and ETF data provided by Refinitiv Lipper. Wendy’s took its next step in its commitment to quality when it was announced that all Wendy’s tomatoes will be sourced from indoor greenhouse farms. If that’s not really your thing, feel free to stick to dipping your fries in your Frosty flavor of choice. This material may not be published, broadcast, rewritten, In 2017, the Dave Thomas Foundation for Adoption announced that their Wendy’s Wonderful Kids® program will be scaled up in key states, promising to dramatically change the lives of tens of thousands of children in foster care over the next 12 years. In 2017 and 2018, Wendy’s welcomed nearly 100 net new international restaurants and made great strides in development plans to Delight Every Customer on an international level. S is a family, and family takes care of each other 25th birthday with the white-lettering that... Restaurant in Tijuana, Mexico symbol “ WEN ” quotes displayed in real-time or delayed by at 15. 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